Crisis Communication

Crisis Communication Planning – Is Your Company Ready?

Facts are often the first “casualty” of poor (or non-existent!) crisis communication – they are hard to get hold of and difficult to verify.  In situations where emotions run high, objectivity is often lost, issues tend to broaden beyond the facts, and the incident can call your entire company reputation into question.  Preparing in advance for crises allows the company to gain control of issues early on by training a crisis response team to act quickly.  Rapid action allows the company to pre-empt speculation and criticism.  
The core objective for effective communication surrounding a crisis will be to ensure that the company is communicating accurately, timely and transparently before, during and after crisis. 
The media, stakeholders, various publics, competitors and even employees may speculate, criticize, and propagandize, thereby increasing the pressure on the company during a crisis.   Therefore, the company must remain the primary, authoritative source of timely, factual and trustworthy information.
Angela Starr Consulting, LLC can build a crisis communication strategy based on your company’s needs, provide reputation management, clear messaging and a structured communication plan to prepare you and your entire organization in the event of a crisis.
“However long it takes for the news helicopter to arrive, is exactly how long you have to write your story.”

Sample Document (Click icon below)